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Not a Dirty Word
Seven Steps to Create Account Ability in Any Organization
Preface:
Business leaders need less talk and more action! We must achieve excellent results faster, more consistently, less expensively, and without the hassles that make our jobs tedious.
Introduction:
Why You and Your Organization Need This Book
What are your top three objectives and how do you know you’re achieving them? This may seem like a simple question, but I usually get vague generalities when leaders respond to it.
Chapter One:
Superior Leadership: The Relentless Pursuitof Vision and Results
Superior leaders develop the vision and have the courage to make decisions. They must be entrepreneurial, know what’s essential, take risks, and encourage others to do the same.
Chapter Two:
Sales Effectiveness: Your Company’s Lifeline
Profitable revenue is the lifeblood of a company and can solve many challenges. Therefore, devote significant resources to ensuring your company develops realistic forecasts and consistently meets its sales plan.
Chapter Seven:
Bridging the Gap
The true measure of a business’s success is its ability to understand this mantra, and as a consequence, continuously meet or exceed its profitability objectives.
Chapter Eight:
Be Your Competitors’ Worst Fear
Your competitors’ biggest fear isn’t so much your bright ideas but your ability to turn those ideas into bottom-line results. That requires an accountability-based culture relentlessly focused on achieving clear goals.
Chapter Nine:
The Critical Path to Getting Things Done
All leaders and all companies talk about the importance of communication. So why do so many companies struggle to do it well? If you have any doubt, just ask your employees.
Chapter Eleven:
Maintain the Gain
Remain on course. Whether you’re already in the winner’s circle, on your way to profitability, or still struggling along the way, this chapter unites everything we’ve covered into a powerful model for sustaining and accelerating high-performance results and profitability.
