I believe that profitability in and of itself is not the ultimate objective. It’s only the enabler. The real goal is to have choices and profitability enables organizations to have the freedom of choice.

Choices ensure in our lives, that we’re all doing what we really want to do. One of my favorite professors during grad school at Georgia State told our class something that I relate in my book and that I try to continue to bring up when I collaborate with companies in training.

The professor said, “There are two great things that can happen to you in life. The first is to find what it is you really love to do. The second is to have the courage to go and do it.”

My whole focus is to help people work harder, not smarter so they can have a work and life balance and feel great enthusiasm for both work and their personal life.

Have courage and you will achieve greatness.