Debbie Weil’s “The Corporate Blogging Book”
Published by Bob Prosen October 6th, 2006 in Leadership and Business Management.So your company is going great, and someone there says you have to start a corporate blog! Chilling words or at least they were to me. But a friend of mine suggested Debbie Weil’s The Corporate Blogging Book and I’ve gifted it to two fellow CEOs already.
The book is expansive, clear and direct in tackling what Debbie terms “absolutely everything you need to know to get it right.”
I particulary like the key questions she poses for assessing your blog readiness in Chapter 9 “Making the Case For Blogging to the Boss.”
Debbie’s “Top Ten Tips To Write An Effective Business Blog” are worth the price of the whole book. I’m working on Tip #3 - Invite a Conversation - so here’s my invitation to you (in this conversation) to start blogging using Debbie’s book! And I’d love to hear how your own company blogging is going!
The other Tip I like is #5 - “Always, always link” so here’s a link to Debbie’s BlogwriteforCEO’s site and I encourage you to start your own conversations and your company blogs!
3 Responses to “Debbie Weil's "The Corporate Blogging Book" ”
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Hi Bob,
Great start with your blog! And thanks for the kind words.
Hi Bob,
Debbie’s book is great, I agree with your analysis. I thought you would enjoy my latest post on corporate blogs and the example of our Sundance blog
Eric
http://h20325.www2.hp.com/blogs/kintz/archive/2006/10/09/1722.html
Eric- Many thanks for your comment and the opportunity to read your blog. Great work! I especially like your take on marketing. It’s no surprise that the average tenure of the CMO has dropped again. I delivered the keynote speech at the BMA internarional conference on the topic of “What CEOs Want From Marketing”. In it, I pulled no punches. If CMOs continue to miss the mark their tenure will most certainly continue to decrease. I too am passionate about the importance of marketing. So much so, I recorded my BMA speech so others can benefit. If you’re interested, here is the link: http://www.bobprosen.net/projects/00067/products.php
Bob